If you made it through part one and are back for more than welcome back! You’ll be pleased to know this post is shorter than the last one (slightly). I’m not going to dilly dally with a hefty intro but instead just fire away with my blogging and Instagram tips.
Q. How did you get into blogging?
A. I started blogging in February 2016 after receiving lots of questions on Instagram about our recent home renovations. I studied journalism for a short time at University so writing has always been something I’ve loved! I knew a blog would be a great way to showcase our home improvements whilst helping other keen renovators stay within their budget. I remember someone saying to me at the time “Why would you share your ideas, let people work it out for themselves” which is absolutely NOT what I’m about. I’m an advocate in rising people up, helping others whenever I can and this includes sharing tips, tricks and inspirational ideas.
My blog soon reached an amazing amount of monthly views, more than I could of ever imagined! And last summer I was nominated for “Best Newcomer” in the Amara Interior Blog Awards. I couldn’t quite believe it when I made it right down to the shortlist and attended the most glamorous Awards Night, read all about the evening here.
I’m so thankful to each and every reader and wish their was a virtual hug option I could give to everyone who stops by!
Q. What tips do you have for someone looking to start a blog?
A. Whilst I’m still an absolute newbie to blogging myself I do feel like I have learnt quite a lot already. My biggest tip would be to find your niche.
For me I quickly realised that for some strange reason people were interested in knowing more about our home decor, my style and our family life, so I relaunched my blog at the start of this year to cover all of those topics and I’m so glad I did!
Find out why people are following you on Instagram and what they want to know more about. Check your insights (if you have a business account) and analyse which pictures have the highest engagement and produce similar content based on this.
My second tip would be to write about a topic that you would genuinely would want to read about yourself. Be passionate about the content your creating and don’t just create a post because you promised there would be a new blog live every Wednesday, create it because you feel people want to hear about it.
My third tip would be not to go into it lightly. Blogging as well as creating your content for Instagram, sharing it on your social media platforms, creating email newsletters as well as all the rest is literally like having a second job.
I learnt that it’s definitely not for the faint hearted and if you want to grow your subscription list you need to put in the work. It’s a second job that luckily I thrive off of and am so passionate about that it doesn’t really feel like work at all.
Realistically you’re not going to have thousands of potential readers waiting at the virtual door of your blog as there’s so much amazing material already out there. You need to think about what makes yours different, why will yours stand out? what are you offering your audience?
But with that being said “If you build it they WILL come” any other “Field of Dreams” fans?! Such a classic, but in all seriousness don’t give up at the first hurdle.
Keep on going, you’ve got this!
Q. What’s been your biggest learn so far?
A. I have to say I’ve forgotten a couple of times why I started this blog. Never forget the feeling you experienced when pressing publish for the first time. The sense of self accomplishment is amazing! I’ve learned that like most things I will fall in and out of love with blogging, but as long as I remember why I fell in love with it in the first place the writers block will lift and the content will keep on coming!
Now before I go any further I just want to say thank you again for your questions but I’m in absolutely no way an expert in the field of Instagramming! But if you want to build your following and make your feed a potential destination of inspiration for others then keep on reading for a few tips that have worked for me.
Q. Your following seems to keep on growing, what tips do you have?
A. Ok, so yes daily I get notifications of lots of new followers only to check my insights and see my follower count has decreased. There has been a recent rise in unfollowing and fake accounts, but don’t get hung up on it. There is no rhyme or reason to why you lose followers, it’s going to happen, after all you can’t please everyone! Just keep being true to you and posting what you love, there will always be more people sticking around for the show then ones wanting to get up and leave!
My tips to keep finding new followers and keep your existing ones engaged would be the following:
1. Post good quality, well edited (I’ll talk more on editing below) pictures frequently with engaging captains.
2. Do some hashtag research and use ones relevant to your picture. Use all 30 that Instagram allow, I post mine in my comments to not take view point away from my caption. However be sure not to use the same hashtags on every photo, Instagram will think you’re a bot and you’ll notice your content isn’t getting anywhere fast!
3. Engage with your existing following. Social media of course requires you to be social, so get commenting, following and build good genuine rapports with other Instagrammers in your niche.
4. Rotate your feed. By this I mean try to post about 5 different facets of your life that you feel people will find engaging.
For me it’s Motherhood, Fashion, Home Decor, Our family life and Amelie. Although my facets are quite similar it still gives a little variation to the overall look of my grid. I know I definitely don’t want to see a picture of the same chair from different angles next to each other so rotating these categories helps to prevent this.
Q. How do you edit your Instagram photos?
A. I use Instagram to get lost in a virtual world of pure inspiration. I am that person who is sucked in by beauty in the home, in the wardrobe and in life. My personal favourite style of an Instagram feed is a bright, white, pretty and consistent theme.
I do like filters, but only subtly applied and as long as they don’t take away the natural beauty of the photo. I edit all my photos on VSCO by upping the brightness, highlights, sharpness and tint and by decreasing the warmth and adding the filter HB1 for that cool, white tone.
Such a difference right?!
So that’s it for now, I feel like I could ramble on for a few more pages but I won’t!
Thanks for sticking with me, I hope you found this post helpful.
If there’s anything else you’d love to know drop me a comment below and I’ll answer your question the best I can.